Design is Intelligence Made Visible

From small businesses to cooperate powerhouses, every company needs a good logo to represent its brand and grab people’s attention. A poorly designed logo runs the risk of turning traffic away, and that is detrimental to your company’s well-being. There are a few important steps to follow when asking yourself how to design a company logo. Here are some guidelines …

Aiming for the Top: The Importance of a Strong Content Strategy

Aiming for the Top The Importance of a Strong Content Strategy

Did you ever wonder how websites were able to land on a particular rank in Google’s search results? Some are lucky to be in the top spot of the first page, but there are also some who ranked first on the 2006th page. And if people barely try to arrive on the second page, then how could a website on …

Back To School Marketing Strategy

Marketing for back to school strategy

It’s back to school season, which means for it’s back to school marketing strategy season for brands. It’s important for businesses to target those heading back to school, as over a billion dollars of goods are purchased every year during this season. The real question most brands ask is: “How Can I Target Back To School Trends for Marketing?” The …

How Trendy Products Help Businesses Grow

There are so many trendy products out there these days it is hard to keep up. But if you’re anything like me, you are attracted to products that incorporate bright colors, thrill, excitement and even art! I’m currently in between Spring and Fall semester at FGCU (Go Eagles!) which means that I’m taking summer classes, working an internship at Code …

Website Pop Up Ads Strategy

Recently on May 15, 2016, Code & Dev had the pleasure of assisting the Lani Kai Beach Resort hold a Luau themed fundraiser and silent auction to benefit the Fourth of July annual fireworks show at Fort Myers Beach. The Lani Kai partnered with several other local businesses to help raise the $50,000 necessary for the firework show. The party …

Online Marketing and Event Planning

Recently on May 15, 2016, Code & Dev had the pleasure of assisting the Lani Kai Beach Resort hold a Luau themed fundraiser and silent auction to benefit the Fourth of July annual fireworks show at Fort Myers Beach. The Lani Kai partnered with several other local businesses to help raise the $50,000 necessary for the firework show. The party …

Business Card Design Strategy

Searching for the perfect business card design stops for many at generic sites like VistaPrint. However a business card could make a more powerful first impression if designed properly. Every aspect of a business card’s design is scrutinized by our graphic designers in order to create the perfect version. Below are a few versions we are working on and would …

Funny Call To Action Strategies

“Until the personal watercraft was invented, mankind’s only hope for summer fun involved competitive sunburning and watching flowers die. Make the outdoors great with this Groupon.” Entertainment is a brilliant way to win over your customer audience. Groupon is dominating the digital-to-physical coupon market right now and their ability to stray off the beaten path of traditional content has given …

I Am Baconator | Twitter Account To Follow

I am Baconator (@IAmBaconator) is more than just a hilarious Twitter moniker/alias. It’s a message to brands: Your products have identities. In this example, Wendy’s Social Media Management Team is using a single sandwich to garner a following of over 43,4k fans. And it looks like this trend is just getting started as well (photo proof below) This is a perfect …

Online Lead Generation Theory

Quick Link to Online Generation Theory Report Generating leads online is the lifeblood of businesses internationally. A few facts (from 2012) – 61% of global Internet users research products online. 44% of online shoppers begin by using a search engine. On average, we conduct 12 billion searches per month on the web in the United States. 50% of all mobile …