Building Your Online Presence

Website Design, Development and Optimization

WE SPREAD
IDEAS

Data driven. Growth focused. Viral optimized.

A huge chunk of businesses worldwide is already riding the digital bandwagon. Everything is Google-fied; type in dental clinics or Sephora stores near your home and hundreds of suggestions come up in as fast as two seconds. Forward-thinking companies see this trend and quickly assess how it affects their influence over consumers, and how they can take advantage of something as uncomplicated as creating a website in order to drive more brand awareness and traffic.

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Elements of an Effective Website

Website creation might sound simple enough, and if you pair it with the statistics of how a good one substantially increases customer engagement, a lot of businesses now grow to recognize massive potential in investing in it. However, there’s more to a good website than just haphazardly placing images and texts in every available space. The key is understanding how your audience thinks, and building websites according to the preference and needs of your target market in order to keep them interested, and eventually compel them to become actual consumers of your brand.The experts at Code & Dev have outlined a list of important website elements to make sure you’re ahead of your competitors.

DATA DRIVEN

We A/B test our story ideas and track the optimal pitch time for 350,000 media contacts — just two of the reasons why we’re 25X more effective than a traditional PR firm.
  • Usability

    The most important aspect of a website is how user-centric it is. Every business wanting to join the community of website investors must know that a site is only as good as its ability to be functional. User-interaction is hampered, and sometimes even impossible when the website isn’t navigation-friendly. This results in the audience quickly losing patience when they encounter difficulty in attempting to navigate the site. Parts of the website, like the home page and contact form section need to be quick to load, and take no more than 5 seconds to submit. Otherwise, the business runs the risk of having a user who is nimble at clicking the back button.

  • Versatility

    With almost everything being automated, users are now offered a variety of options on how to browse the web for their search needs. Tablets and smartphones provide portability and convenience whenever the user decides to check anything online. This tells industries venturing into the online marketplace to build websites that can be accessed through different devices. Code & Dev has a team of proficient web developers who have mastered mobile device optimization, and understand how crucial it is for businesses to have their sites operative regardless of the gadget used.

  • Visual Aesthetics and Compelling Content

    Users have limited attention span when it comes to viewing websites. They are generally after instant gratification and respond positively to design that appeals to the eyes. The search process of site visitors begins when they type in keywords to describe what they are looking for. Once suggestions are generated, they shortlist potential usable results by looking at content titles, and scan through the content to assess whether their queries can be answered. It takes no more than an awkwardly-placed image, a wrongly spelled title, or an excessively lengthy article to turn a potential consumer away. As contrary as it sounds, compelling content may come in the form of short and simple texts, paired with powerful visuals. Too cluttered web pages must be avoided, and words must be strategically used to maintain attention and prompt sales or any form of action from the user.

Elements of an Effective Website

GROWTH FOCUSED

Getting “coverage” or generating “buzz” isn’t enough. We iterate quickly to reduce the time axis, create disproportionate leverage, and create hockey stick and J-curve growth.

Website creation might sound simple enough, and if you pair it with the statistics of how a good one substantially increases customer engagement, a lot of businesses now grow to recognize massive potential in investing in it. However, there’s more to a good website than just haphazardly placing images and texts in every available space. The key is understanding how your audience thinks, and building websites according to the preference and needs of your target market in order to keep them interested, and eventually compel them to become actual consumers of your brand.The experts at Code & Dev have outlined a list of important website elements to make sure you’re ahead of your competitors.

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USABILITY

VIRAL OPTIMIZED

We create psychological triggers, make content ideas more sticky, and activate key emotions that cause people to take action.

The most important aspect of a website is how user-centric it is. Every business wanting to join the community of website investors must know that a site is only as good as its ability to be functional. User-interaction is hampered, and sometimes even impossible when the website isn’t navigation-friendly. This results in the audience quickly losing patience when they encounter difficulty in attempting to navigate the site. Parts of the website, like the home page and contact form section need to be quick to load, and take no more than 5 seconds to submit. Otherwise, the business runs the risk of having a user who is nimble at clicking the back button.

Learn More!

VERSATILITY

VIRAL OPTIMIZED

We create psychological triggers, make content ideas more sticky, and activate key emotions that cause people to take action.

With almost everything being automated, users are now offered a variety of options on how to browse the web for their search needs. Tablets and smartphones provide portability and convenience whenever the user decides to check anything online. This tells industries venturing into the online marketplace to build websites that can be accessed through different devices. Code & Dev has a team of proficient web developers who have mastered mobile device optimization, and understand how crucial it is for businesses to have their sites operative regardless of the gadget used.

Learn More!

VISUAL AESTHETIC AND COMPELLING CONTENT

VIRAL OPTIMIZED

We create psychological triggers, make content ideas more sticky, and activate key emotions that cause people to take action.

Users have limited attention span when it comes to viewing websites. They are generally after instant gratification and respond positively to design that appeals to the eyes. The search process of site visitors begins when they type in keywords to describe what they are looking for. Once suggestions are generated, they shortlist potential usable results by looking at content titles, and scan through the content to assess whether their queries can be answered. It takes no more than an awkwardly-placed image, a wrongly spelled title, or an excessively lengthy  article to turn a potential consumer away. As contrary as it sounds, compelling content may come in the form of short and simple texts, paired with powerful visuals. Too cluttered web pages must be avoided, and words must be strategically used to maintain attention and prompt sales or any form of action from the user.

Learn More!

The Code & Dev Design Process

VIRAL OPTIMIZED

We create psychological triggers, make content ideas more sticky, and activate key emotions that cause people to take action.

Well-crafted websites, no matter how simple or complex they are, require essential features that are designed to be beneficial to the business in terms of reeling in sales, and considered necessary in improving overall user experience. Code & Dev believes in the methodical application of these features derived from our clients’ indicated needs.


  • Responsive Websites

    We believe in the development of responsive websites that are able to work on desktops, tablets, and gadget screen dimensions. This means we employ front-end customized manager integration for an efficient website management. As mentioned above, versatility is one of the elements that makes up a great site. Early this year, Telegraph UK detailed that for the first time, mobile web usage has overtaken desktop utility. This gives us the idea that every entrepreneur should be able to realize how much profit margins are lost simply by not putting up online pages that are mobile-ready.

  • Persuasive Websites

    Color ratios, aesthetics and brand style guidelines are among the factors taken into account in the creation of a persuasive website. We pride ourselves in the ability to build sites that speak volumes about our clients’ corporate goals and principles. This leads us to a deeper understanding of how best to approach their audience and guarantee a lasting relationship.

  • Branding Movement

    We deem our work successful if it creates an avenue for engagement with the user, and the ways to maintain continued visitor browsing include the integration of Youtube videos in the website, Social Media integration, and instant publishing of blog posts. Placing these on the website will help put up a strong branding movement, and when followed with an on-site sharing functionality, gives users a sense of participation and connection with the business.

  • Lead Generation

    Designing lead generation pages helps with the establishment of a solid relationship with users. Leads are individuals who have shown interest in the brand’s product offerings and services, and therefore, have considerable potential into becoming a consumer. Authentic user information acquired from cleverly-located coupons and call-to-actions are effective in generating marketing strategies that will help the business figure out how to turn an initial interest into monetary value.

  • Website Optimization

    Optimizing your website and all its content following Google’s standards will allow your business to appear in the first few pages of a Google search. This grants more opportunity to for you to stand out digitally, and gives us the creative freedom to help you make a first impression that is nothing less than lasting and positive.

Trust the Experts

VIRAL OPTIMIZED

We create psychological triggers, make content ideas more sticky, and activate key emotions that cause people to take action.

As an industry player in this age’s digitally-driven marketplace, Code & Dev offers full-service online solutions intended to get you noticed among your competitors. We follow a step-by-step, dynamic process that has been proven to be effective in driving consumer traffic and encouraging brand loyalty. Whether you are looking into establishing your online presence from scratch, or rebranding your organization we will work with you to create a powerful and successful connection with your consumers. Let us show you how fast a well-developed, compellingly-designed, and successfully-optimized website brings your business return of investment.

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