Design is Intelligence Made Visible


Key Tips for Designing an Effective Company Logo

From small businesses to cooperate powerhouses, every company needs a good logo to represent its brand and grab people’s attention. A poorly designed logo runs the risk of turning traffic away, and that is detrimental to your company’s well-being. There are a few important steps to follow when asking yourself how to design a company logo. Here are some guidelines when it comes to choosing an effective logo for your company.

What is at the Heart of Your Business?

Your logo should represent the essence and core of your business. It is important to ask yourself this question and ensure that the logo you create accurately represents your brand. You have to get this message across so that your customers will be able to relate to your business more and feel that here’s a company that understands their needs.

What outcomes do you want for your clientele?

The services you offer should deliver a satisfactory end result for your clientele, and it is important to define these outcomes and figure out what they look like. You want to be able to gauge how your customers are going to react to a certain result. And of course, you would want them to be satisfied and happy with what your company is offering. Your logo should be able to convey this outcome or result as something like a promise or a guarantee that this is what you get if you do business with our company.

Brainstorm and Imagine

The next steps involve using your imagination and brainstorming some ideas for the logo. Do not be afraid to think out of the box and work with ideas that are not commonly considered. However, be careful not to overdo it as that could make your logo tacky and unappealing. Most of the time, it is true that less is more. You can think of many variations of symbols that you plan on using and then choose the ones that are simple and easily understandable.

What logos do you love and what do you hate?

If truth be told, tastes vary from person to person. What appeals to others might not do the trick for you, and it is important to get a clear understanding of what appeals to you and what doesn’t before committing to a design. The best advice is to take a close look at about 20 different samples and spend a good amount of time to get a feel for what appeals to you and what does not. You can search for the worst company logos and learn about why they are bad. You can do the same with the best logos and see what makes them effective.

Research and Keep an Open Mind

From figuring out what different colors mean with regards to logos and steering clear of clichés, research is very important when creating a logo. This will also help you to avoid plagiarism. You are advised to keep an open mind when doing your research. You will find that your design will change as you move forward and your final choice could look very different from the initial ones.

The Final Product

Once you have an idea of what you are looking for, the final and most important step is creating the logo. It is important to keep things simple and scalable. The logo has to be attractive regardless of size, and again, simplicity is key. You will find that you will need to fine tune and take several breathers before settling on the final design and completing your product.

Final Word

Creating a logo is no easy feat, and a lot of thought and effort should go into creating the perfect design. Once you have completed the final design, it is important to have it digitized, either by yourself or by a professional. Company logos can either make or break a business. Creating the perfect logo, contributes greatly to your success as a company. Take your time and do not be afraid to start over if you are not completely satisfied.

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Michael Ensor
Code & Dev was created in Southwest Florida by Michael Ensor, an entrepreneur since launching his family’s retail chain at 10 years old. Mike provides help to businesses national with digital marketing and business growth.