Generating leads online is the lifeblood of businesses internationally. A few facts (from 2012) – 61% of global Internet users research products online. 44% of online shoppers begin by using a search engine. On average, we conduct 12 billion searches per month on the web in the United States. 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.
These numbers have increased tremendously year of year, and 2015 is now the year of lead generation websites, like Realtor.com for Real Estate, and Hotels.com for hospitality. Creating an easily accessible sale is almost too good to be true, which is why I decided to break down the logic on lead generation online, and explain a very small segment of the full set of marketing techniques we use for businesses at Code & Dev.
Online Lead Generation Theory comes from the boardrooms of corporations across America that spend millions on ad dollars in hopes of making sure 500k of their million isn’t thrown into a giant fire to waste. The truth is that the majority of businesses don’t know how to account for sales that are generated by their advertising, and the difference between advertising generated sales vs organic business sales that would have occurred with out advertising at all.
I plan on publishing a short book on online lead generation theory, and the implications it can have for businesses. What most business owners need to realize is:
- If you depend on another business for leads almost exclusively, they can raise rates, and diminish your margin over night.
- Leads purchased is the start of your knowledge on that lead
- Leads sent to your website start a paper trail and a pathway into dozens of marketing opportunities
- Lead generation sites don’t care about the quality of leads that they send you, so regardless of how good you are, you’ll still be spinning your wheels at least 30% of the time aka 1 in 3 leads. That’s best case scenario.
If you have any questions regarding online lead generation or your personal needs for assistance, feel free to contact me Mike@CodeandDev.com