Lights. Camera. Attraction!
Premier HR Management
Performance Ddriven. Viral Growth. Full Service.
Data driven. Growth focused. Viral optimized.
WHAT IF GETTING PR EXPOSURE WAS AS EASY FOR YOU AS IT IS FOR A CELEBRITY?
At Code & Dev, our PR strategy is consistent with what news outlets and media production companies expect from the top producers of newsworthy content. We know every preferred format and method for PR delivery on a mass scale and personal level.
Have a favorite news show? Let’s get you on there to speak about your business!
POWERED BY FACTS
“Your opinion doesn’t matter” is a favorite mantra from top journalism professors at top Ivy League Colleges. Our approach is geared towards what works based on data mining and demographic analytics.
Every story about your brand is not only objectively perfect,
but effective at spreading your message.
but effective at spreading your message.
We A/B test our story ideas and track the optimal pitch time for 350,000 media contacts — just two of the reasons why we’re 25X more effective than a traditional PR firm.
WE BACK UP PERFORMANCE WITH MEASURABLE DATA
Our clients love the idea of a clip-art book of all their press releases published, but they really care about how it affects their sales, image, and search engine rankings. We are setting the trend of how PR interacts with your website across online and offline channels, maximizing the effectiveness and value of every PR campaign we manage.
VIRAL GROWTH STRATEGIES
We’ve made front page for covering everything from national events to local businesses providing everyday services to the local community.
We see things differently. We see you differently.
Time to let the public know in a big way.
Time to let the public know in a big way.
Getting “coverage” or generating “buzz” isn’t enough. We iterate quickly to reduce the time axis, create disproportionate leverage, and create hockey stick and J-curve growth.
REVERSE ENGINEER THE PUBLIC’S INTERESTS
We learn about you, your business and your customers. We study your area, industry and services. We focus on your results and your future. From this information, we craft a captivating image about your brand that people will love and want to talk about.
FULL SERVICE DISTRIBUTION
If you thought your audience was going to be amazed with your latest Press Release, you are not going to BELIEVE how easy it will be for you to spread the word!
Best Part? It only takes 7 days for a full campaign launch!
We create psychological triggers, make content ideas more sticky, and activate key emotions that cause people to take action.
FROM PLANNING TO POSTING, WE PUSH FOR MORE PRESS
Every word approved by you and curated by our award winning writers. Distributed to every major media producer, local news outlet, trade magazine, and social media channels. From your website, blog and email newsletter. We are the first All-In-One Press Release Distribution Manager.
From large news outlet distribution to the niche blogs that you personally follow and love, we cover all audiences that engage with your products.
Starting from smaller outlets locally and focused, we collaborate with media outlets and news stations with your content. By testing multiple formats for the same Press Release, we can take the best performers and move up to the national and international spotlight.
While many PR managers will simply send out your Press Release to multiple news stations, we are testing and tracking results from every news source we work with.
YOUR STORY INFORMS YOUR AUDIENCE, AND CUSTOMER SPARKS INTEREST.
EFFECTIVE PR STATEGY SCALES THE EFFORT
PR PERFORMANCE WRITING
At PR Hacker, we’ve learned to leverage the “viral circle” — the symbiotic relationship between mass media and social media that causes stories, ideas, videos, and products to “go viral.”
To do this, we seed stories strategically in sequence with viral websites, subject influencers, and cool hunters — the types of first-mover news sources that are tracked and followed by traditional mass media outlets. As our snowball gathers momentum with mainstream media, we encourage key media gatekeepers at mainstream outlets (such as editors, producers, reporters, and on-air talent) to share the story on their personal social media channels — therby replenishing the initial social media bounce.
The result: Thousands, tens of thousands, hundreds of thousands, or millions of viral impressions.
TO MAKE AN IDEA GO VIRAL, FIRST MAKE IT
SIMPLE, SURPRISING AND CONCRETE
We approach crisis communication based on five core principles:
- Anticipate and prepare for likely risks
- Detect potential problems before they spread
- React swiftfully yet thoughtfully to emerging dangers
- Proactively shift the conversation to a favorable ground
- Analyze results to improve future response
Additionally, because many potential crises are now foreshadowed via social media and trending topics, we can actively monitor these channels to ensure early detection and rapid response.
BY HANDLING A CRISIS WELL, YOU CAN
EMERGE EVEN STRONGER THAN BEFORE
We’re the creators of a new form of social media that we call “multichannel storytelling.” If each social media account is a “channel,” then multichannel storytelling allows companies and organizations to tell a cohesive story across all channels.
Instead of focusing on an individual post or tweet as stand-alone content, we connect the lines between the dots using storytelling methods such as storylines, character development, dramatic tension, and more.
INSTEAD OF FOCUSING ON INDIVIDUAL POSTS OR TWEETS SEEK TO CREATE NARRATIVE STORY ARCS OVER TIME.
We love the process of creating and supporting memorable events, stunts, and audience experiences. We believe that great experiences should be built with mass media, social media, and grassroots opportunities also in mind.
Of particular importance is planning and preparing for challenging circumstances such as inclement weather, problems with hired talent, logistical issues, and major breaking news. Although we can create stunts and events of all types, we are especially strong in handcrafting uplifting experiences that inform, empower, entertain, and inspire.
AN EXPERIENTIAL EVENT SHOULD NOT ONLY ENGAGE ATTENDEES BUT SHOULD ALSO GENERATE ENGAGING FUTURE CONTENT
With a little creativity and imagination, it is possible to get millions of dollars worth of mentions, likes, and shares for a tiny fraction of the equivalent advertising cost. In an influencer outreach campaign, one way we can accomplish this by offering subject influencers strategic incentives (such as product giveaways or special “care packages”) in exchange for the placement and publication of key branded content.
PR Hacker areas of specialty include “mommy bloggers,” lifestyle and feature bloggers, Hispanic community influencers, and event-based influencer outreach at industry trade conferences.
WHILE PAID INFLUENCER OUTREACH IS TRANSACTIONAL, ORGANIC OUTREACH, BUILDS DEEPLY LOYAL RAVING FANS
SURVEYS + MARKET RESEARCH
By conducting surveys and market research to uncover interesting data, we can make products and brands much more newsworthy and media friendly. At PR Hacker, we regularly “create” this news by packaging data as quantifiable rankings, indices, comparisons, or trends—an easy-to-understand framework that brings order and structure to a fundamentally uncertain world.
Unlike research conducted for an academic journal, we specifically structure our research questions to uncover results and findings that will potentially attract widespread media attention, generate significant viral buzz, and contribute directly to our client’s strategic objectives.
GREAT DATA HAS GREAT POWER BECAUSE IT PROVIDES THE RAW FUEL FOR THE NEWSWORTHY STORY
In addition to our Agency of Record work and core services, we offer special campaign packages for commonly needed projects.
PRODUCT LAUNCH CAMPAIGN
You’ve got a great product or service and you need to promote it and start getting traction. It’s all a matter of practicality, timing, and media hits. You need to get the word out to the widest possible audience — and you need to do it yesterday.
The first few hours, days and weeks that your product is live are crucial if you want to get the traction that you need. This is why you need media attention from the moment your product goes live. There’s no time to waste.
Most product launches receive an intial wave of outreach, which quickly dies down. We keep the momentum going past that first point of impact.
This package gives you exactly what you need: quick, immediate hits so that you launch smoothly and efficiently.
THOUGHT LEADERSHIP CAMPAIGN
A thought leadership campaign showcases the expert knowledge of your leadership team. Why? Because you are trying to create content that will be interesting to your niche audience. This package will leverage your knowledge and background to position you as an expert in your industry.
A thought leadership campaign generally focuses on applying your expertise knowledge to a vertical that we can then use to promote your startup or product. You can’t be a one-size-fits-all expert. You must look at what other verticals your clients are interested or involved in, and build expertise in those other verticals too.
Being an expert involves getting you to give your opinion on various topics that are important in your industry. This might look like getting you to write guest blog posts and bylined articles, or doing interviews about a specific topic that’s in your line of work.
The key to positioning you as an expert are establishing 3 data points. One data point is a fluke, two data points is a coincidence, three is a trend and the magic number.
We respond to breaking news that’s relevant to your industry by pitching you as an expert voice. You’ll also be creating breaking news yourself with our multiple story pitches to media. We frame the conversation using your unique value proposition.
You’ll be giving out expert advice that’s not heavily promotional and that naturally leads people to think of your product and value proposition as their solution.
If you don’t get media attention and if blogs don’t write about you, no one will know you’re on Kickstarter or IndieGogo — and that means no one will give money to your product.
When you’re doing a crowdfunding campaign, we target media that will be sure to cover your product — and stay away from those that will need product in their hands to write about you and that are thus ineffective.
We start early, before your campaign begins, by asking bloggers and reporters to review or check out your product beforehand. This way, when your project goes live, you have great media attention from the get-go.
During the campaign, we continue to pitch story ideas and collect more placements so that you establish more social proof. This is done through multiple waves of outreach to media. This will keep your product in the news more consistently – as opposed to an initial explosion of buzz, and then a drop off.
This package does exactly that — it gets you the buzz that you need to raise your profile and turbo charge your funding.